Media City Qatar, in partnership with Google Cloud, is launching ‘Qatar
ArtBeat’, a one-of-its-kind activation at the intersection of AI and social media for Qatar National Day
This cutting-edge initiative invites everyone in Qatar to take part in co-creating a generative AI
artwork that captures the nation’s collective voice, emotions, and aspirations via social media comments.
From December 9 to 17, the public is invited to reflect on what Qatar National Day means to them by
answering five inspiring questions posted on Media City Qatar’s social media channels. Responses will
be processed by Google Cloud’s technologies that transform the sentiments into a stunning visual
artwork.
To create this unique artwork, the powerful capabilities of Google Cloud’s Vertex AI platform, Gemini
models and Google BigQuery data platform, will be used to analyze social media conversations and
sentiments about Qatar National Day. This analysis will identify the key themes and emotions expressed
by the people of Qatar. These insights will then be transformed into a visual representation, ensuring the
artwork authentically captures the collective voice and spirit of the nation.
In addition to these comments on Media City Qatar’s social media channels, the tool will also analyze
broader public conversations across various social media platforms surrounding Qatar National Day,
incorporating sentiments from across the nation into the artwork. This unique initiative highlights the
connection between innovation, tradition, and national pride, culminating in the unveiling of a single
breathtaking masterpiece on December 18 via Media City Qatar’s social platforms and captivating on-
ground projections.
“’Qatar ArtBeat’ is a groundbreaking initiative that reflects the innovative spirit of our nation and the
collective creativity of its people,” said Eng. Jassim Mohamed Al Khori, CEO of Media City Qatar.
“This National Day, we are marking the occasion in a truly unique way, by inviting the community to co-
create an artwork that represents the essence of Qatar. Combining advanced AI technology with public
participation, this initiative aligns with Qatar’s National Vision 2030, showcasing how innovation and
culture can come together to create something with the potential to capture the world’s attention. ‘Qatar
ArtBeat’ is our way of giving back to the community, celebrating our shared identity on an unprecedented
scale.”
“’Qatar ArtBeat’ is a testament to the transformative power of technology in bringing communities
together,” said Ghassan Kosta, Regional General Manager of Google Cloud. “This partnership with
Media City Qatar showcases how Google Cloud’s AI can go beyond innovation to create meaningful
cultural experiences. By blending cutting-edge technology with the voices of the people, ‘Qatar ArtBeat’
captures the collective identity of a nation in a way that is both groundbreaking and deeply personal. We
are honored to support this visionary initiative, which celebrates Qatar’s commitment to progress,
creativity, and unity.”
‘Qatar ArtBeat’ embodies Media City Qatar’s mission to be a catalyst for next-generation media,
technology, and creativity. By fostering innovation and empowering diverse voices, Media City Qatar
drives creative industry evolution, supports economic diversification, and blends heritage with innovation
through initiatives that inspire, connect, and shape the future of media.
