In the world of haute joaillerie, where heritage
intersects with innovation and excellence characterizes every piece, Alfardan Jewellery emerges as
Qatar’s premier luxury jewellery house.

Founded in 1954 by Hussain Ibrahim Alfardan, whose remarkable ability to discern the authenticity
of precious pearls and stones set the foundation for generations of excellence, Alfardan Jewellery
has evolved into the jeweler of choice in Qatar and the region. This legacy of expertise continues
through the Alfardan family, who maintain the highest standards of quality and sophistication that
have defined the brand for over seven decades.

Reflecting on this rich heritage, Mr. Ali Alfardan, Vice Chairman of the Alfardan Group and President,
Alfardan Jewellery, said: “Alfardan Jewellery and its work remains especially close to my father’s and
all our hearts. Our ventures as a family began with pearling generations back, and later evolved into
multiple luxury enterprises across the region… We thank all clients and visitors for their support.”

This enduring commitment to excellence is prominently displayed at the Doha Exhibition and
Convention Center (DECC), where this year’s Doha Jewellery and Watches Exhibition (DJWE) features
an exceptional collaboration with over 55 prestigious international brands under the renowned
Alfardan name. As a pioneer that held the first exclusive Jewellery and Watches Exhibition in 1977,
Alfardan Jewellery continues its tradition of innovation by welcoming eight distinguished new
additions to its collection at DJWE 2025:

• Arayian
• Mayiana
• Modani
• Viana
• Amwaj
• Bovet
• Miamoon
• Samra
  

These new prestigious brands, along with Alfardan’s existing portfolio, create an exceptional
exhibition of refinement and artistic excellence. Each displayed piece represents the peak of
craftsmanship, meticulously selected to meet the tastes of Qatar’s most discerning clientele.

As stated by Mr Ali, “In a historic first, this year’s exhibition marks a significant milestone as several
prestigious brands, including Vacheron Constantin, Chopard, and other renowned jewelers, have
chosen to showcase their collections at Doha Jewellery & Watches Exhibition before their
appearance at the Geneva International Gem and Jewellery Show.”

This unprecedented decision underscores Qatar’s growing influence in the global luxury market and
Alfardan’s distinguished position within it. Adding to the exhibition’s prestige, Vacheron Constantin,
celebrating an impressive 270 years of watchmaking excellence, will debut an exclusive collection of
timepieces in Qatar specifically for this event.

As DJWE 2025 unfolds, visitors can look forward to a carefully orchestrated presentation that honors
Alfardan’s rich heritage while highlighting its commitment to bringing the world’s finest jewellery
houses to Qatar. This harmonious blend of tradition and fresh perspectives promises an exhibition
that stands out like no other.

The grand opening of Novo Cinemas at Centro in Rawdat Al Hamama marks a significant milestone in the region’s entertainment landscape. This modern facility further cements Novo Cinemas’ position as a leader in premium cinematic experiences in Qatar, seamlessly blending luxury, advanced technology, and innovative offerings to redefine the movie-going experience.

The new facility boasts 10 cutting-edge screens, engineered with the latest advancements in cinematic technology. Featuring stunning 4K visuals and immersive Dolby Atmos sound systems, each screen delivers an exceptional sensory experience that brings movies to life with unmatched clarity and realism. Together, these offerings ensure every visit to Centro is a truly premium experience, making it a must-visit destination for movie enthusiasts.

Mr. Khaldoun Bou Hamdan, Managing Director of Al Mana Services, member of Al Mana Holding, commented during the event, “Our partnership with Novo Cinemas reflects a shared commitment to enhancing entertainment experiences in the region. This collaboration is not our first; it continues the successful partnership which began with Novo Cinemas at 01 Mall. With this branch in Centro, we are proud to mark the second milestone in our joint efforts, bringing world-class cinematic offerings to the community and setting a new benchmark for quality, innovation, and luxury.“

 Mr. Roger Abi Haydar, Chief Executive Officer of Novo Cinemas, stated:
“Novo Cinemas is leading the growth of Qatar’s cinema industry. This expansion reflects our ongoing commitment to providing innovative and immersive entertainment experiences.”

Mr. Wassim Soubra, “Head of Real Estate at Centro, a development by Al Mana Capital Real Estate and an investment by M/S AL HY ALSHAMALY”, explained: “Novo Cinemas strengthens Centro’s position as a unique lifestyle destination, offering local communities a top-tier entertainment experience.”

This milestone further strengthens Novo Cinemas’ leadership in the GCC entertainment market. By integrating cutting-edge technology, luxurious amenities, and exceptional service, Novo Cinemas continues to redefine movie-going experiences.

This new location includes a dedicated 7-Star venue, designed exclusively for private bookings. It offers a unique opportunity for fully private movie sessions with friends or family, complemented by state-of-the-art facilities. Novo Cinemas also stands out as the ideal choice for group events, including graduation ceremonies, corporate gatherings, and more.

To ensure every event is unforgettable, tailored menus can be customized to suit the occasion, delivering a seamless blend of entertainment, culture, and innovation. 

Novo Cinemas at Centro are now open for visitors to enjoy an exceptional cinematic experience. 

Motorsport legend Valentino Rossi will return to Lusail International Circuit (LIC) for the 2025 FIA World Endurance Championship (WEC) season opener, as Team WRT confirms his participation in the Qatar Airways Qatar 1812 KM race scheduled for February 26-28, 2025.

Famously nicknamed ‘The Doctor’ for his cool and clinical approach to racing, Rossi enters the 2025 season following an impressive rookie WEC campaign that saw him finish 6th in the championship standings, including a remarkable 4th place finish at Lusail International Circuit and a podium finish at the 6 Hours of Imola where he claimed 2nd place.

The nine-time MotoGP champion, who first raced at the Lusail International Circuit on two wheels during the inaugural Qatar GP in 2004 aboard his Yamaha YZR-M1, and continued to race at LIC and in MotoGP till 2021. He made a dramatic return to the venue – this time on four wheels – with his WEC debut in 2024. Rossi will once again pilot the BMW M4 GT3 in what could potentially be his final WEC season. The Italian icon recently revealed he’s contemplating scaling back his racing commitments for 2025, making his return to LIC even more significant for motorsport fans.

Rossi’s legendary status in motorsport is undisputed. He holds the record for the highest number of points in MotoGP history with 6,357, along with an unprecedented 235 podium finishes – 76 more than his closest rival, Giacomo Agostini. His 89 premier class victories and participation in over 400 Grand Prix races further cement his status as the G.O.A.T. (Greatest of All Time), leading to his well-deserved induction into the MotoGP Hall of Fame in 2021.

“I realized that 16 races is too many and I am in the same situation as in MotoGP,” Rossi admitted in a recent interview. “For 2025 my goal is to run a more focused schedule of 10 to 11 races in the endurance racing.” This measured approach reflects the evolution of Rossi’s racing career. Since retiring from his illustrious 25-year motorcycle racing career, the father-of-one, still proudly wearing his iconic number ’46’, has showcased his versatility across multiple racing disciplines. His journey in four-wheel racing has included testing a Formula One Ferrari alongside legends Schumacher, Coulthard, and Webber, competing in GT World Challenge Europe with Team WRT in an Audi R8 LMS, and securing a podium finish in Dubai’s 24Hours Series with the BMW M4 GT3.

As The Doctor prepares to get behind the wheel of his GT3 BMW once again alongside his Omani teammate, Ahmed Al Harthy, fans can expect another masterclass in racing from this once-in-a-generation talent. Known for his artistic ability to handle high speeds and remarkable corner dexterity throughout his career, Rossi continues to create unforgettable memories on track, regardless of the number of wheels beneath him.

Fans can witness this motorsport icon in action at Lusail International Circuit from February 26-28, 2025, as the FIA World Endurance Championship returns to Qatar for another thrilling season opener. 

Don’t miss this opportunity to see one of motorsport’s most celebrated figures add another chapter to his remarkable racing story. Head over to the LIC ticket section to secure your seat before time runs out. Three-day event tickets are 200 QAR, which provide fans access to Grandstand, Fan Zone, Lusail Hill and the *teams Paddock

*subject to capacity restrictions