The Ennat Toyota Off-Roading Activation 2026 in Qatar is a must-visit experience for adventure seekers and car enthusiasts in Doha and beyond. Taking place at Sealine Beach Road in Mesaieed, this long-running outdoor activation introduces visitors to Qatar’s first dedicated off-road driving experience by Toyota.
Designed to showcase real desert performance, the Ennat Toyota Off-Roading Activation in Qatar allows visitors to experience Toyota and Lexus SUVs navigating purpose-built obstacles under expert supervision. With free entry, extended dates, and a prime desert location near Doha, this activation stands out as one of the most unique things to do in Qatar during the winter season.
Launched by Al Abdulghani Motors, the Ennat Toyota Off-Roading Activation is Qatar’s first immersive off-road showcase.
The experience highlights the capabilities of Toyota and Lexus SUVs through a controlled desert track that mirrors real off-road conditions found across Qatar.
Key features include:
- Steep desert climbs and descents
- Articulation and traction ramps
- Controlled sand and gravel surfaces
- Professional instructors guiding every drive
This is not a motorshow display. It is a hands-on desert driving experience built for real terrain.
Dates, Timings & Location
Event dates:
8 November 2025 to 31 January 2026
Location:
Sealine Beach Road, Mesaieed, Qatar
Opening hours:
- Thursday and Saturday: 11:00 AM to 11:00 PM
- Friday: 12:00 PM to 12:00 AM (midnight)
Located just south of Doha, Sealine is one of Qatar’s most popular desert and beach destinations.
Tickets & Booking Information
Entry to the Ennat Toyota Off-Roading Activation is completely free.
- Ticket price: Free
- On-site tickets: Not required
- Pre-registration: Mandatory
Visitors must register in advance via the official organiser website.
Official registration link:
https://www.aamotors.com/en-qa/latest-news/ennattoyota
What Makes This Special
This activation stands apart from standard automotive events in Qatar.
What makes it unique:
- Qatar’s first purpose-built off-road activation
- Real desert-style obstacles, not simulations
- Guided driving by trained off-road instructors
- Direct hands-on experience with Toyota and Lexus SUVs
The track is engineered to demonstrate control, comfort, and stability in challenging terrain, reflecting how these vehicles perform beyond city roads.
Who Should Attend
This event is ideal for:
- Off-road and desert driving enthusiasts
- Toyota and Lexus owners or buyers
- Families looking for outdoor activities near Doha
- Visitors exploring unique events in Qatar
- Anyone interested in adventure-based experiences
No prior off-road experience is required.
Why This Event Matters in Qatar
Desert driving is deeply connected to Qatar’s culture and landscape. The Ennat Toyota Off-Roading Activation aligns perfectly with local driving traditions while promoting safe and responsible off-road practices.
It also highlights:
- Qatar’s growing outdoor and experiential events scene
- Advanced vehicle technology suited for local terrain
- Winter-season activities beyond malls and indoor venues
For residents and visitors, it adds meaningful variety to things to do in Doha and Qatar.
Safety Rules & Participation Conditions
All participants must follow official venue rules.
Key requirements include:
- Valid Qatar ID and Qatari driving licence
- Signed liability waiver before participation
- Wristbands must be worn at all times
- Children must be accompanied by an adult
- Compliance with staff and safety officer instructions
These measures ensure a safe and controlled experience for all visitors.
Source, cover image, and video credit: Al Abdulghani Motors.
Event details are subject to change. Visitors are advised to confirm information with the organiser before planning their visit.
Frequently Asked Questions
Is the Ennat Toyota Off-Roading Activation free?
Yes. Entry and participation are completely free, but pre-registration is required.
Where is the Ennat Toyota Off-Roading Activation located?
The event takes place at Sealine Beach Road in Mesaieed, around an hour’s drive from Doha.
Do I need off-road driving experience to participate?
No. All drives are supervised by trained instructors, making it suitable for beginners.
Can children attend the event?
Yes, but children must be accompanied by a responsible adult at all times.
Do I need to bring my own vehicle?
No. Vehicles are provided as part of the experience.
