In the world of haute joaillerie, where heritage
intersects with innovation and excellence characterizes every piece, Alfardan Jewellery emerges as
Qatar’s premier luxury jewellery house.
Founded in 1954 by Hussain Ibrahim Alfardan, whose remarkable ability to discern the authenticity
of precious pearls and stones set the foundation for generations of excellence, Alfardan Jewellery
has evolved into the jeweler of choice in Qatar and the region. This legacy of expertise continues
through the Alfardan family, who maintain the highest standards of quality and sophistication that
have defined the brand for over seven decades.
Reflecting on this rich heritage, Mr. Ali Alfardan, Vice Chairman of the Alfardan Group and President,
Alfardan Jewellery, said: “Alfardan Jewellery and its work remains especially close to my father’s and
all our hearts. Our ventures as a family began with pearling generations back, and later evolved into
multiple luxury enterprises across the region… We thank all clients and visitors for their support.”
This enduring commitment to excellence is prominently displayed at the Doha Exhibition and
Convention Center (DECC), where this year’s Doha Jewellery and Watches Exhibition (DJWE) features
an exceptional collaboration with over 55 prestigious international brands under the renowned
Alfardan name. As a pioneer that held the first exclusive Jewellery and Watches Exhibition in 1977,
Alfardan Jewellery continues its tradition of innovation by welcoming eight distinguished new
additions to its collection at DJWE 2025:
- Arayian
- Mayiana
- Modani
- Viana
- Amwaj
- Bovet
- Miamoon
- Samra
These new prestigious brands, along with Alfardan’s existing portfolio, create an exceptional
exhibition of refinement and artistic excellence. Each displayed piece represents the peak of
craftsmanship, meticulously selected to meet the tastes of Qatar’s most discerning clientele.
As stated by Mr Ali, “In a historic first, this year’s exhibition marks a significant milestone as several
prestigious brands, including Vacheron Constantin, Chopard, and other renowned jewelers, have
chosen to showcase their collections at Doha Jewellery & Watches Exhibition before their
appearance at the Geneva International Gem and Jewellery Show.”
This unprecedented decision underscores Qatar’s growing influence in the global luxury market and
Alfardan’s distinguished position within it. Adding to the exhibition’s prestige, Vacheron Constantin,
celebrating an impressive 270 years of watchmaking excellence, will debut an exclusive collection of
timepieces in Qatar specifically for this event.
As DJWE 2025 unfolds, visitors can look forward to a carefully orchestrated presentation that honors
Alfardan’s rich heritage while highlighting its commitment to bringing the world’s finest jewellery
houses to Qatar. This harmonious blend of tradition and fresh perspectives promises an exhibition
that stands out like no other.
