Doha Festival City, Qatar’s leading retail and lifestyle destination known for its curated mix of coveted trends, is set to launch “Hala Bel Fans,” a fully immersive Football Fan Zones Activation running from 11 June to 19 July. Inspired by the world’s most anticipated football tournament, the 39-day experience will transform multiple locations across the mall into interactive destinations for football fans, families, gamers, and visitors of all ages, with all activities available free of charge.
The Football Fan Zones Activation will span multiple locations across Doha Festival City, transforming the destination into an immersive football-themed experience through four dedicated zones, interactive challenges, live entertainment, themed installations, and public match screenings. At the North Food Court, visitors will be able to gather for live screenings throughout the tournament, creating a shared viewing experience for fans and families.
The Hero Interactive Zone reflects the growing trend of phygital entertainment, where physical activity and digital technology come together to create more immersive fan experiences. Through innovations such as the projection-based Multiball football experience, VR football challenges, and competitive gaming on PS5 Pro and Nintendo Switch, visitors can engage with football in dynamic new ways that blend sport, technology, and real-time interaction.
Families and younger fans can experience the football sensation beyond the pitch at the Kids Play Zone on the first floor, through creative activities such as face painting, LEGO football builds, toy play experiences, and family-friendly entertainment. Extending throughout the mall corridors, the Interactive Football Games Zone will feature six skill-based challenges, including Foot Pool, Foot Golf, Foot Bowling, Foot Power Ramp, Target Wall, and the exciting Header Challenge, in an engaging atmosphere.
Bringing the spirit of the game beyond the screen, Doha Festival City will present a lively entertainment programme under its “Hala Bel Fans” campaign. Visitors can explore jersey displays representing participating nations and football collectibles, while enjoying multiple live shows taking place from Wednesday to Saturday. On weekends, roaming mascot parades will bring additional excitement to the destination, accompanied by drummers, stilt walkers, and other interactive performers, creating a vibrant atmosphere for fans and families alike.
Tugrul Comert, Director, Asset Management, Doha Festival City, said:
“Major sporting moments have a unique ability to unite people, and ‘Hala Bel Fans’ is designed to bring that energy to life at Doha Festival City. By offering free access to immersive fan experiences, live screenings, gaming, and family entertainment, we are creating an inclusive destination where visitors of all ages can come together and be part of the excitement throughout the summer.”
Tugrul Comert, Director, Asset Management, Doha Festival City
