Escape the Heat and Join the 10,000 Steps Challenge and Discover How Every Move Could Bring You Closer to Exclusive Rewards and Prizes
Doha Festival City, Doha’s destination of style expression and coveted trends at the heart of the community, has been selected as the first venue to host the “10,000 Steps Mall Challenge”, in partnership with Qatar Sports for All Federation (QSFA), under the umbrella of the Ministry of Sports and Youth.
Kicking off from the 1 July to 31 August 2025, this national fitness initiative encourages community members of all ages to take charge of their health, as it continues to roll out across malls in Doha until its closing date.
In alliance with QSFA, this activation transforms Doha Festival City into a hub of movement, motivation, and meaningful engagement, offering visitors a convenient, accessible, and air-conditioned alternative to outdoor exercise during the summer months.
Doha Festival City is the first mall in the country to bring this innovative activation to life, reinforcing its role as a reliable and reputable destination that leads with purpose, fosters community well-being, and supports Qatar’s national agenda for a healthier and more active society.
We are proud to be the first mall in Qatar to activate this initiative, alongside our valued partners, The Ministry of Sports and Youth and QFSA,” said Christopher Barton, Director, Asset Management, Doha Festival City. “At Doha Festival City we go beyond retail to partner with like-minded organizations dedicated to creating life-enhancing initiatives for our citizens and residents alike. We are a vibrant destination that champions well-being and togetherness. Hosting the 10,000 Steps Mall Challenge reflects our dedication to fostering on-site activations that are not only innovative, but also inclusive, accessible, and aligned with the values of our community and nation.
Christopher Barton, Director, Asset Management, Doha Festival City
Through the “QSFA” mobile app, participants can track their steps while walking within the mall. Hitting 10,000 steps unlocks exclusive rewards, while every additional 10 steps increase the chance to win exciting weekly and monthly prizes. The challenge also encourages participants to share their journey on social media, cultivating a digital community rooted in positivity and self-improvement.
We are proud to launch the 10,000 Steps Mall Challenge at Doha Festival City, a venue that truly represents a vibrant and active community,” said Abdullah Al-Dosari, Executive Director of QSFA.
Abdullah Al-Dosari, Executive Director of QSFA.
We chose to partner with Doha Festival City because it stands out as a true community destination. It’s a place where people come, not just to shop, but to connect, to express themselves, and to participate in something greater. This collaboration brings our national fitness goals into everyday life, seamlessly and effectively. This challenge is part of our broader vision to encourage daily physical activity in accessible, family-friendly environments. By using our mobile app, participants can track their steps exclusively within the mall, promoting wellness in a practical and enjoyable way.
Abdullah Al-Dosari, Executive Director of QSFA.
We look forward to seeing families, individuals, and walking enthusiasts take part, one step at a time—toward a healthier Qatar. With its expansive layout, climate-controlled walkways, and curated lifestyle offerings, Doha Festival City provides the ideal setting to make movement a daily habit. From fashion-forward walkers to family-focused fitness seekers, the challenge invites everyone to participate.
Visitors are also invited to join an exciting array of summer activations at Doha Festival City, including vibrant summer fashion, pop-up stores featuring coveted collectibles, the immersive Beat the Heat experience, and thrilling competitions in collaboration with Visit Qatar.For more information, follow Doha Festival City and QSFA on social media.
