As students across Qatar return to classrooms, early mornings and new routines, Meryal Waterpark is turning the back-to-school season into something children can look forward to with the launch of its “Back to School. Back to Splash.” campaign, running from 1 to 30 September 2026.
Built around a simple but meaningful idea, the school routine may be back, but the excitement does not have to end. The campaign reimagines Meryal as the weekend reward after a busy school week: a place where children can swap school bags for swimsuits, homework for adventure, and routines for moments of pure fun with their families.
To celebrate the start of the 2026–2027 academic year and wish students across Qatar the very best for the year ahead, Meryal Waterpark is introducing a special campaign ticket price of QAR 227, available throughout September. The symbolic offer brings the spirit of the new school year into the campaign while giving students and families another reason to make Meryal part of their weekends.
More than a seasonal campaign, “Back to School. Back to Splash.” is designed to bring Meryal closer to the community and become part of the rhythm of family life throughout the school year. Through school engagement, the dedicated student offer and interactive experiences at the waterpark, Meryal aims to build stronger connections with students, educators and families across Qatar. This community connection is at the heart of the campaign.
The campaign will also take Meryal directly into schools, where students will experience the story of Meryal, water-safety messaging and the Golden Grade Draw, creating moments of surprise and excitement during the school day and extending the Meryal experience beyond the waterpark.
Rosette Fares, Cluster Director of Marketing & Communications, said: “For children, going back to school is a big moment. Summer freedom suddenly becomes early mornings, classrooms, homework and structured days. We wanted to look at this transition through their eyes and create something that reminds them that while the holidays may be over, the joy of childhood certainly is not.”
Rosette Fares, Cluster Director of Marketing & Communications
“‘Back to School. Back to Splash.’ is about giving children something to look forward to. But it is also about something bigger: bringing Meryal closer to the community and becoming part of the memories families create together. We want weekends at Meryal to be the moment children have been waiting for all week, a chance to splash, laugh, explore and simply be children again.”
With “Back to School. Back to Splash.”, Meryal Waterpark is celebrating more than the start of a new academic year. It is celebrating the balance between learning and play, routine and adventure, and the moments families make time for in between.
The QAR 227 special ticket price is available from 1 to 30 September 2026. To book your tickets and start the new school year with a splash, visit https://meryalwaterpark.com/back-to-school
